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Surprise: Not every YouTuber edits their own videos. Often a behind-the-scenes gig, the lives and career paths of YouTube editors aren't as public as the stories behind the platform's stars. But like freelance work in media more broadly, many YouTube editors are still figuring out how to structure their payment rates and hours. And unlike in Hollywood where unions often dictate labor terms, YouTube editors are often on their own. Business Insider connected with editors, creators, agents, managers, and other digital-media industry professionals to learn more about the work of editors on YouTube.

Persons: Nicholas Stanley Erhart, Brittany, Broski, Tomlinson, YouTubers, Tony Santos, Thomas Frank, Cam Peddle Organizations: Business, YouTube Locations: Hollywood

☆ How I got my job as Twitch streamer Kai Cenat's assistant thanks to an Instagram DM — and a zebra
▼ + stars: | 2023-11-08 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +9 min

Brianna Lewis, 28, works as a personal assistant to top Twitch streamer Kai Cenat. AdvertisementAdvertisementThis as-told-to essay is based on a transcribed interview with 28-year-old Brianna Lewis, who is an assistant to Twitch streamer Kai Cenat. But I was never presented the right opportunity until late 2021, when a family member sent me Kai Cenat's Instagram story. Kai is a Twitch streamer and YouTube creator with millions of subscribers across multiple platforms. You can kind of gauge when they're going to need you, and what exactly they're going to need — probably before even they realize that they need it.

Persons: Brianna Lewis, Lewis, DMing, —, I've, Kai Cenat's, Kai, I'm, It's, we've, Drake, Kai Cenat Organizations: Service, Instagram DMs, YouTube Locations: Instagram, Georgia, Charlotte , North Carolina, Atlanta

☆ CEO shares his No. 1 tip for finding a mentor—and the big mistake to avoid on your search
▼ + stars: | 2023-10-20 | by ( Ece Yildirim | In Ecedyildirim | ) www.cnbc.com time to read: +2 min

Matt Higgins' "number one" piece of advice for finding a highly successful mentor: Don't ask anyone to mentor you. The "Shark Tank" investor and RSE Ventures CEO doesn't like it when people cold-message him with mentorship requests, he said during Tuesday's CNBC Make It: Your Money virtual event. You could ask Higgins, for example: "I heard on 'Shark Tank' that you struggle with impostor syndrome. Putting ego aside and asking for help isn't embarrassing, Higgins said. Higgins isn't the only "Shark Tank" star to weigh in on the value of mentorship.

Persons: Matt Higgins, Mentorships, Higgins, wasn't, he's, Mark Cuban, I've, John, Barbara Corcoran Organizations: RSE, CNBC, Global Locations: They're

☆ How a TikToker with 861,000 followers who got paid to promote TV and movies is pivoting to earn money as the Hollywood strikes continue
▼ + stars: | 2023-08-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

As actors and writers continue to strike, some influencers are standing in solidarity. Creators who were paid to attend TV and movie premieres are trying to make money in other ways. He also said he wouldn't attend any other premieres or post TV or movie-related content until the strike was resolved. "It was at that point I decided it might just be better to completely shift away from that kind of content," Arujo said. Snap stories, TikTok challenges, and music festivals have been his new go-tosThe 19-year-old has shifted his content focus from TV and film to music amid the strikes.

Persons: Joseph Arujo, didn't, Arujo, he's, DMing, Omar Apollo, I've, it's, He's, Hollywood, I'm Organizations: Hollywood, SAG, Writers Guild of America, influencers, Disney, Netflix, Recording Academy, Creative Locations: Los Angeles

☆ An influencer who got paid to promote TV and movies is pivoting to music content and more UGC on TikTok and Snapchat to earn money as the Hollywood strikes continue
▼ + stars: | 2023-08-18 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Creators who were paid to attend TV and movie premieres are trying to make money in other ways. One influencer is now posting sponsored content for music artists and festivals instead. He also said he wouldn't attend any other premieres or post TV or movie-related content until the strike was resolved. "It was at that point I decided it might just be better to completely shift away from that kind of content," Arujo said. Snap stories, TikTok challenges, and music festivals have been his new go-tosThe 19-year-old has shifted his content focus from TV and film to music amid the strikes.

☆ How to reach out to brands and land deals as an influencer
▼ + stars: | 2023-06-28 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Many influencers, like Gigi Kovach (a part-time lifestyle influencer), go straight to email to reach out to brands for collaborations. Here's how they reach out brands for collaborations, including several email templates they use. Holly PhanHow to contact brands as an influencer to pitch a paid sponsorshipIt takes time to figure out what type of pitch sticks and grabs the attention of brands. Here's how 33 influencers pitch brands, from email templates to media kits. Email templates influencers use to reach out to brandsMessage templates and DMs influencers use to contact brandsMedia kit examples

Persons: Brand, Gigi Kovach, Kovach, Read, Ashley Jones, She'll, Jones, London Lazerson, Maesha, Influencer Emma Cortes, Holly Phan, Jen Lauren, Lauren, Shonar Organizations: London, YouTube, LinkedIn

☆ 10 email and Instagram DM templates that influencers use to reach out to brands to collaborate with
▼ + stars: | 2023-04-06 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

For many influencers, brand collaborations are one of the main ways to earn income, especially for those who work full-time as content creators. Her Instagram template that she used to successfully pitch brands has helped her earn enough to sustain her lifestyle in Virginia. Kovach has a "pitch bank" of email templates, and chooses one depending on the company, product, or experience. Here is a recent template she used to successfully pitch a brand over emailInsider spoke to nine influencers who shared their exact DM and email templates used to land brand collaborations. Email templates influencers use to pitch brands:DM templates influencers use to pitch brands:

☆ How a TikTok and Instagram influencer bundles her rates to earn more from brand deals, and uses online forums to connect with brands
▼ + stars: | 2023-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

When Paulina Perez created her media kit in April 2021, she wasn't sure if she should list rates. She now offers various bundles ranging from $150 to $1,750, which has attracted all kinds of brands. Perez also explains why creators who are starting out should apply for online forums like Intern Queen. When Paulina Perez first went viral on TikTok in April 2021, she knew what she had to do. Since then, the 21-year-old's two-page media kit has helped her secure more than 20 paid deals with global brands like Sephora, Princess Polly, Oral-B, Skims, Pottery Barn, and others.

☆ I got a job on Netflix's 'Next in Fashion' by DMing a producer on Instagram. Here's what my job is like as a stylist
▼ + stars: | 2023-03-03 | by ( Eboni Boykin-Patterson | ) www.businessinsider.com time to read: +12 min

She landed a stylist job on season 2 of 'Next in Fashion' after dropping out of fashion school. I wouldn't have been able to land my first major stylist job at New York Fashion Week if I had been at school. Three days later, he called and said he was on the New York Fashion Week calendar, and asked if I would style his show. These are a few models I styled for Nicholas Raefski’s Fall/Winter 2022 presentation at New York Fashion Week. I was allowed to make TikTok content on the Netflix set, as long as I didn't give away anything creatively.

☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ 9 email and DM templates that influencers use to reach out to brands for paid partnerships
▼ + stars: | 2022-12-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

☆ How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate with
▼ + stars: | 2022-11-23 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Micro influencers are landing lucrative paid partnerships with brands by pitching themselves. Several micro influencers on Instagram, TikTok, and YouTube shared the templates they use. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicyThe creator economy has grown so much that there are now different tiers — nano influencers, micro influencers, macro influencers, and more. Insider recently spoke with 21 micro influencers, who broke down the top brands they work with. Insider spoke with 15 micro influencers who have all pitched brands and landed paid collaborations using unique templates and documents.

☆ I've made $305,000 in revenue in the last year as a money coach. Now the business pretty much runs itself — here's how I set it up by focusing on one new product.
▼ + stars: | 2022-11-19 | by ( Chloé Daniels | ) www.businessinsider.com time to read: +12 min

Chloé Daniels is a money coach who sells a course that makes her thousands a month. The gross revenue I made from my first year as a full-time business owner was $305,000, with about $45,000 of expenses. By recognizing I had to scale, bringing in an expert, and focusing on one funnel and one product. When I started shopping for a business coach, I was nervous because there are so many problematic business coaches who teach people how to run a business despite never having run a business before. So many content creators create a course or digital product and push it out to their audience without a funnel.

☆ How to get a YouTube video editor job and how much they earn
▼ + stars: | 2022-11-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. The jobs in the YouTube space range from "YouTube producer," to "thumbnail designer," or "video editor." How to become a YouTube video editorBecoming an established editor often depends on building the right connections. Rhyze explains how he sets his rates as an editorA good video editor also knows that editing for YouTube is very different than editing other forms of video entertainment. Read how much Vulpis he makes per month, and the differences between filmmaking and YouTube editingOther YouTube jobs: Thumbnail designerBeing a video editor is not the only way to build a career working "behind the scenes" of a YouTube video.

☆ How micro influencers reach out to brands and get paid partnerships
▼ + stars: | 2022-11-15 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Micro influencers are landing lucrative paid partnerships with brands by pitching themselves. Several micro influencers on Instagram, TikTok, and YouTube shared the templates they use. download the app Email address By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy PolicyThe creator economy has grown so much that there are now different tiers — nano influencers, micro influencers, macro influencers, and more. Insider spoke with 15 micro influencers who have all pitched brands and landed paid collaborations using unique templates and documents. Micro influencer media kit examples:Email templates creators use to pitch brands:How influencers DM brands on social media:Other types of documents creators use for brand deals:

Some influencers will start building relationships with brands by cold-DMing them on social media, like Instagram. While some influencers pitch PR reps or influencer-marketing contacts on LinkedIn, Lazerson goes straight to the top by DMing CEOs. "You get a lot of no's when you first start to pitch brands, but then you sort of fine-tune your approach," Kovach told Insider. To land her first paid deal, Lauren used a media kit. Here's how 21 influencers pitch brands, from email templates to media kits.

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